Hey, if you are a financial advisor I highly recommend the book “Effort-Less Marketing” for financial advisors by Steve Moeller.
It has some great foundational chapters that talk about marketing without a bunch of technobabble. The nuts and bolts of the “5 Steps to a Super Profitable Business and a Wonderful Life”.
I have recommended this book before and even given it away as gifts to clients.
If you’d like to see a MIND MAP of some of the principals in the book, here you go. I think you can click to make it bigger:
Effort Less Marketing Mind Map
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