FOR IMMEDIATE RELEASE
Torrid Advisory Solutions Helps RIAs Fight Back Against Pure “Robo-Advisors” by Releasing White Label Advisory Platform
Marietta, GA, November 17, 2014 – Torrid Technologies has thrown its hat into the online advisory platform business competing with large financial companies and others using advanced technology integrated with a competing custodian. It is very clear that the online advisory business is growing and here to stay.
The Torrid Advisory Solutions SaaS Platform competes with pure electronic “Robo-Advisors” by helping existing advisors extend their practices to the “cloud” with ease. This new “Cloud-Advisor” model shines a light on the “Robo-Advisor” shortcomings, which are mainly a lack of human interaction and guidance.
The Torrid Advisory Solutions SaaS Platform changes the game for advisors looking to leverage the technologies needed to compete with existing solutions and leap over the competition. The service is immediately available for white labeling by Registered Investment Advisors (RIAs) and advisory firms.
As Tim Turner, CEO of Torrid Technologies shared, “Most robo-advisors are simply low-cost portfolio management solutions that rely totally on computer-based decision making.” One robo-advisor firm, for example, has gathered over $1 billion in assets since 2012. Unlike such pure “robo-advisors”, Torrid Advisory Solutions is different because it provides a Financial Advisor or Investment Advisory firm the ability to extend their existing financial practice to the cloud.
Doing business in the cloud shouldn’t represent a reduction in services in order to reduce cost. Torrid Advisory Solutions believes “bringing an Advisor’s business to the cloud” means increasing scalability while increasing efficiency and automation, so that an Advisor can manage a business growing without borders.
At the heart of the Torrid Advisory Solutions SaaS Platforms is “video”. Whether it is an Investment Advisor looking to share their portfolio management decisions with investors, or a financial advisor performing a video consultation with a client, integrated video conferencing and video communication makes the cloud feel a little closer. Providing Advisory Services is a consultative business and without integrated video, “Robo-Advisors” are little more than a computer program.
Torrid Advisory Solutions SaaS Platform is more than just video. It provides automatic
rebalancing and simplified portfolio management all without the advisor having to do anything to make a trade. But the icing on the cake is the robust client communications layer. Client’s will never feel left out in the cold with the real-time notifications of portfolio changes (including video explanations), and any other pertinent information shared by the advisor. Combined with Social Media integration, clients and advisors can participate in discussion threads that reach the masses with personal interactions.
The Torrid Advisory Solutions SaaS Platform competes with pure electronic “Robo-Advisors” by helping existing advisors extend their practices to the “cloud” without much effort. a This new “Cloud-Advisor” model shines a light on the “Robo-Advisor” shortcomings, which are mainly a lack of human interaction and guidance.
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About:
Torrid Technologies RetirementView software is used by thousands of customers including agents, advisors, planners and brokers This top-rated software for both consumers and financial advisors has been seen and reviewed favorably in Forbes, Barron’s, BusinessWeek, Reader’s Digest, USA Today, among many others. Torrid Advisory Solutions is a service of Torrid Technologies, Inc.
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